Together, we amplify  


 Free yourself and your team with a purpose-led business,

built on a strong commercial foundation and healthy culture

We work with you and your team to inspire human flourishing – building purpose-led businesses, strong partnerships, new revenue streams, and business-changing contracts.

Whether initiating new projects or supporting change, we collaborate with start-ups and global businesses alike as consultants, ‘doers’, coaches and active Advisory Board members. 

Who we’ve worked with

Winning $300m strategic bid into new territory and cornerstone report to make big data, digestible

Working with a highly skilled team at a private lottery management company, we supported their major strategic bid to establish themselves in North America. Alongside internal researchers, we authored the Consumer Insights Report, which linked big data to the bid proposition. Our team of Wamplify technical writers supported the client’s subject matter experts to produce compelling responses. We delivered key messaging; style guide; bid writing; additional local writers for cultural alignment, and briefing designers in high-impact bid visuals

Company repositioning, team education programme, marketing strategy and delivery, including award win at the “Oscars of great British business”

Working with company directors, we identified and developed a new service proposition that brought together and exploited previously disparate in-house teams. The aim was to repeat their greatest successes in a clear and scalable way. We devised the marketing strategy to support a rebrand and a range of initiatives to raise their profile amongst target client groups, including producing their winning entry for and award described by former UK PM as, “the Oscars of great British Business.”

North West Cyber Security Roadshow, event development, speaker coaching and lead generation

We had already been engaged to develop and deliver an IT infrastructure company’s marketing strategy – this featured leadership communications to transfer our knowledge and build internal capability. As part of establishing the client as an expert in an (at the time) emerging field of cyber security, we supported them to deliver the North West Cyber Security Roadshow, where they had secured speaker partners from Barclays Bank and the Regional Organised Crime Unit. We delivered event development, presentation content, speaker coaching and lead generation.

Keeping political stagnation at bay through honest relationships and ‘best-for-project’ focus

HS2 £36bn bid support for Tier 1 contractors, community communications, and supply chain on-boarding programme

Working with Tier 1 infrastructure contractors bidding for various HS2 packages, we supported a large bid team through numerous bids, from planning and developing responses to quality assurance. We led a supply chain of design and software developers to produce community engagement materials and to produce the client’s concept for a behavioural on-boarding programme for the workforce and extensive supply chain.

Willingness to challenge and be challenged, to bring rigour and build confidence 


“Sue of Wamplify is exceptionally talented. She has a gift for identifying what a business needs then turning it into meaningful, manageable activity”

Amanda BrookInspire & Influence

“Sue has never failed to deliver. I would add value, creative and on-time to the attributes”

David-Freeling WilkinsonUK Primary Defence Contractor Consultant

“I worked with Sue in the US. She’s great at synthesizing complex content into a compelling story. Pleasure to work with!”

Tracey EckebrechtExecutive Strategist in FMCG

“From the outset Sue’s communication with us was incredible. She looked at our business in a way which we were never able to do”

Anthony HarteDirector James & Ward


Coaching: The Awakened Leader

What does it mean to you to lead and live ‘in your element’? To expand? To us, this isn’t about becoming a ‘new’ (or ‘new age’) leader. This is about embodying the full potential of the leader you already are. Deeper self-awareness, tapping into your unique strengths, skills and inner faith to move with purpose, presence and vision. We draw on accredited coaching, creative tools and intuitive working to help you build a positive legacy in all areas of your life.

Coaching: The Artist Innovator

Leaders and teams who are connected to their creative energy and understand how to direct it tangibly, tend to have more original ideas, feel calmer, find it easier to solve problems and can build momentum around their projects. We partner with you to seriously play with your potential at every stage of your career, at the pace and style that suits your comfort and intention. You become your own inspiration for personal growth and success on your terms.

Speaking & shared ideas

Our talks and explorations in human flourishing, working with vocation and meaning, story (and story release), personal transformation and business growth. Director Sue Allport has spoken at events for groups like the Chartered Institute of Marketing, Chambers of Commerce, a number of UK universities and global corporations. She has also designed bespoke retreats and training based on those talks, delivered to varied teams in communications, operations and innovation.

Powerful communication

A team who understand how to turn the business’ vision into reality tend to be more engaged, great problem solvers and bring more original ideas. We take a whole-workplace approach, designing ways of working and coaching to support the personal transformation that drives success in ways that feel meaningful, while meeting performance goals.

Workplace Canvas

Taking a deep dive into your employee engagement and operations offers a workplace ‘snapshot’ for benchmarking and informed decision making. We shine a light on where you can address people and process blockages at their root, freeing your team from frustration and alleviating relational dynamics that don’t serve the vision. We bring healthy challenge, compassion and openness to find the best solutions based on people’s strengths.

Business growth

We work with business development and bid teams on positioning and bid development to secure public sector contracts, typically £100m-£10bn in value. Our support includes review and feedback, key message development, response planning, writing training and  independent review to bring rigour to stand-out bids. We also draw on a ‘tried and tested’ supply chain for bid production who understand the needs and intricacies of bid and proposals.

Team and Associates

Clear, accountable, direct

Sue Allport

Director, Business Growth Partner & Coach

Challenging, supportive, inventive

Get in touch